After ten Years of setting the stage for the biggest amateur rock competion in the Philippines, Red Horse Beer is extending its kick outside rock and roll zone through its annual Muziklaban.
Aspiring local rock bands need not worry, though. The name “Muziklaban” will not be coined by the country’s leading extra strong beer for nothing. Muzik (for music) and Laban (for fight) will continue to be the breeding ground for promising rock groups, with more than 100 activision sites nationwide to be tapped by the Red Horse Beer marketing team in search of this year’s title holder.
On it’s 11th year, the word “laban” in Muziklaban has taken on a higher level and Pinoy rock legend Pepe Smith thinks the Red Horse Beer team is definitely hitting the right note. Now, the fight for stardom is up not just for his kind but for talents from extreme sports and the creative arts. [Youtube]“The more, the merrier. Rock and Roll!,”[/Youtube] one can just imagine Smith say.
Bigger, Better, meaner
Tattoo design. Indie Films. Extreme sports. These are three lifestyles that are immensely gaining popularity among the “astig” Filipino. Red Horse Beer is introducing these three components in this year’s Muziklaban to add to its rock music equity, making the annual event more legendary than ever.
“Red Horse Beer has always been supportive of the Pinoy talent. While the brand will continue to discover amateur rock bands, it will also open it’s door to hopefuls from the world of creative arts and extreme sports,” explains Red Horse Beer brand Manager Ray Encomienda.
The Annual Muziklaban has been the springboard to the careers of the then struggling bands like from Manila like 18th issue (2002 winner), Fuseboxx (2003 winner), Sunfllower Day Camp (2004), Mayonnaise (2005) and from provinces like Hardboiledeggz (2006) and Even (2008) from Baguio City and Gayuma from Batangas City (2007).
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